UPP - Annual Report Redesign

I was tasked with redesigning UPP’s annual report, including art directing a new photography look-and-feel.

Due to the increasing digital reach of the report, the printed report became a smaller, high-spec print run. We decided to clearly divide the book’s front text section from its back financial section by using two different coloured paper stocks, as well as highlighting key statistics by printing them on smaller, tipped-in pages.

Results

The report aims to utilise white space, a flexible grid, blocks of colour and a contrast of full-colour and duotone imagery to create a report that looks clean, fresh and engaging.

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