Vida - Chocolate branding and packaging

Winner of Shillington's packaging competition

At Shillington, we were asked to create a food brand as well as their 'brief' to us. I came up with Vida, an ethical vegan chocolate co-op brand run by Reyna and Celi.

The brief

Reyna and Celi are vegans, feminists and all-round wonderful people. They founded Vida, a co-operative venture inspired by Divine chocolate’s success partnering with cocoa farmers in Ghana. Vida’s joint passions are a desire to create a vegan chocolate that beats its dairy rivals and a campaign to revive the dying cocoa industry in Mexico.

The solution

The design for their logo and packaging was inspired by the warm colours and joyous liveliness of Mexican folk art.

Vida’s packaging needed to be both high-end and eco-friendly. The solution was to create boxes so desirable that they became collectible rather than disposable.

Student work at Shillington College


Moodboard

Packaging design for chilli chocolate

Hand-painted logo

Packaging design for plain chocolate


Packaging design for clementine chocolate


Pattern for clementine chocolate

See more work